Before the internet, a great percentage of an agent’s work day was spent on the telephone, trying to reach potential clients. These days, lead generation companies can easily furnish quality, prequalified online insurance leads that are actively looking for a new insurance policy. These insurance lead websites offer an easy option to lists and other marketing methods.

Leadgen websites work by bringing together consumers interested in an insurance policy with agents who want to sell them a policy. They collect information from every prospect using an online form, store the data and then sell the insurance sales lead to one or more insurance brokers.

With so many leadgen websites all selling slightly different insurance leads, agents can’t always figure out which one is best for them. There are certain characteristics that good sales lead companies hold that can make them stand out from the rest including pricing, refund policy, billing and filters.

Knowing what to look for in an insurance sales lead company can help you select the best one. The individual price of the sales lead is essential, but more significant is the return you get on the leads. One of the most significant factors to analyze is filtering options. A lead service with number of filtering abilities should be able to provide you with the type of leads that best fit your business. The next thing to look at is cost. A $17 lead that becomes a client is worth a lot more than a $3 lead that is not interested in purchasing a policy from you. Sometimes you will buy a sales lead you can’t connect with. If the insurance lead service doesn’t permit you to return this kind of low quality lead, then you should consider signin up with another insurance lead service. Some lead generation sites also try to get you to deposit $500 or $1000 up front. Be skeptical of this. Most insurance lead sites only call for a small up front deposit to start receiving leads while a couple will bill at the end of the month.

When buying sales propsects, you shouldn’t choose only one lead service. You should try out 2-3 insurance lead companies. You may find out that a couple provide high quality life insurance sales leads but don’t send good car insurance leads. If you get insurance leads from different services, it will give you an edge against other insurance brokers and will keep the volume of your insurance leads in check.